Convergent Marketing - are you a believer?
Posted in Convergent Marketing on April 22nd, 2009 by Ken – 6 Comments
Do you believe in Convergent Marketing? No? I guess you don’t believe the sky is blue either. Get with it gramps! 
Convergent Marketing is all around you. It’s in every commercial website, it’s on your mobile phone, it is also in your inbox. Pretty much every place there is a screen is an opportunity to interact with potential customers.
One of the interesting aspects of successful Convergent Marketing campaigns is that they can engage and interact with the customer while making a sale.
A great example is the phenomenon of “viral marketing“. read more »