Posts Tagged ‘digital marketer’

Wealth of knowledge - why convergent marketers love learning

Posted in Convergent Marketing, Freelancing on April 24th, 2009 by Ken – 2 Comments

Convergence MarketingHow do you know if you are right for the field of Convergence Marketing?

At his or her heart, a professional who is suited to be a Convergent Marketer, is a person who needs to know. A lot of Convergent Marketing pros started out as one man bands – the “I can do that!” girl or guy.

A typical career arc of the Convergent Marketing Professional is as follows: A print designer who is proficient in desktop publishing has the opportunity to read more »

Convergent Marketing - are you a believer?

Posted in Convergent Marketing on April 22nd, 2009 by Ken – 6 Comments

Convergent MarketingDo you believe in Convergent Marketing? No? I guess you don’t believe the sky is blue either. Get with it gramps! ;-)

Convergent Marketing is all around you. It’s in every commercial website, it’s on your mobile phone, it is also in your inbox. Pretty much every place there is a screen is an opportunity to interact with potential customers.

One of the interesting aspects of successful Convergent Marketing campaigns is that they can engage and interact with the customer while making a sale.

A great example is the phenomenon of “viral marketing“. read more »