Kens Pen

How do you know if you are right for the field of Convergence Marketing?

At his or her heart, a professional who is suited to be a Convergent Marketer, is a person who needs to know. A lot of Convergent Marketing pros started out as one man bands – the “I can do that!” girl or guy.

A typical career arc of the Convergent Marketing Professional is as follows: A print designer who is proficient in desktop publishing has the opportunity to read more »

Why do people who could not possibly begin to do the technical task they hired you to do, try to tell you how to do your business?

Why do people hire designers when they have no clue about what they want, then become upset with the result?

There is a true need in the industry of Convergent Marketing for Project Managers who have actually done the type of work and truly understand what they are asking to be done. read more »

We’re all used to CAPTCHAS, the little images embedded in web pages that have randomly-generated characters. You must retype the captcha text into a form field before you can register, or comment or do something along those lines.

I think they are a hell of an invention even if they are annoying. read more »

I am Kenneth Fisher, Convergent Marketing Consultant

Kens Pen is the sounding board for whatever is on my mind.

Since 2000, I have been working independently in the crossover zone of traditional forms of advertising and New Media, a field I have coined as “Convergent Marketing“. Along the way I have made an abundance of mistakes, learned a bunch of hard-won lessons, and made quite a few observations. I have a lot on my mind that I want to talk about with you!

I find the industry of Convergent Marketing more exciting every day because it is evolving so quickly: Everything they were saying in the 90’s about how all the traditional media forms such as Television, Print, and Radio will converge with New media technologies such as the internet are coming true, but it is happening in ways we could not predict.

Stay on your toes!

Kenneth Fisher