Kens Pen

I am Kenneth Fisher, Convergent Marketing Consultant

Kens Pen is the sounding board for whatever is on my mind.

Since 2000, I have been working independently in the crossover zone of traditional forms of advertising and New Media, a field I have coined as “Convergent Marketing“. Along the way I have made an abundance of mistakes, learned a bunch of hard-won lessons, and made quite a few observations. I have a lot on my mind that I want to talk about with you!

I find the industry of Convergent Marketing more exciting every day because it is evolving so quickly: Everything they were saying in the 90’s about how all the traditional media forms such as Television, Print, and Radio will converge with New media technologies such as the internet are coming true, but it is happening in ways we could not predict.

Stay on your toes!

Kenneth Fisher