Kens Pen

How do you know if you are right for the field of Convergence Marketing?

At his or her heart, a professional who is suited to be a Convergent Marketer, is a person who needs to know. A lot of Convergent Marketing pros started out as one man bands – the “I can do that!” girl or guy.

A typical career arc of the Convergent Marketing Professional is as follows: A print designer who is proficient in desktop publishing has the opportunity to read more »

Why do people who could not possibly begin to do the technical task they hired you to do, try to tell you how to do your business?

Why do people hire designers when they have no clue about what they want, then become upset with the result?

There is a true need in the industry of Convergent Marketing for Project Managers who have actually done the type of work and truly understand what they are asking to be done. read more »