Convergent Marketing – are you a believer?
Do you believe in Convergent Marketing? No? I guess you don’t believe the sky is blue either. Get with it gramps!
Convergent Marketing is all around you. It’s in every commercial website, it’s on your mobile phone, it is also in your inbox. Pretty much every place there is a screen is an opportunity to interact with potential customers.
One of the interesting aspects of successful Convergent Marketing campaigns is that they can engage and interact with the customer while making a sale.
A great example is the phenomenon of “viral marketing“.
Youtube is probably the prime example of Convergent Viral Marketing. Recently Britain’s Got Talent put a clip of Susan Boyle, a Scottish amateur singer who came out of nowhere to knock the socks off of the world. Her audition on Britain’s Got Talent is quickly becoming the most popular clip ever on Youtube with 39,863,850 views in just a couple of weeks.
Let’s bring this into the context of Convergent Marketing: If you are American, you probably did not give a damn about Britain’s Got Talent if you even knew it existed, and you did not realize that Simon Cowell and that Piers Morgan guy from America’s got Talent were judges either.
Now, I betcha, that Britain’s Got Talent is going to make its way over to America’s shores, the TV-waching-est place in the whole wide world! And we are all primed up for the impending season of America’s Got Talent waiting for our own Susan Boyle.
All on the back of Convergent Marketing.
So if you don’t believe in Convergent Marketing, I have a message for you: start believing in it and start using it!
Ladies and Gentlemen, for your enjoyment: Susan Boyle!