Kens Pen

Email marketing is The Convergent Marketing digital corrolary to Direct mail. Direct mail has been one of the most effective forms of reaching potential customers for a long time. Often commercial mail is viewed as a nuisance, but at the same time it has proven to be a cost-effective and valuable tool to marketers. And if it is done right, the recipient actually looks forward to receiving the marketing message. read more »

How do you know if you are right for the field of Convergence Marketing?

At his or her heart, a professional who is suited to be a Convergent Marketer, is a person who needs to know. A lot of Convergent Marketing pros started out as one man bands – the “I can do that!” girl or guy.

A typical career arc of the Convergent Marketing Professional is as follows: A print designer who is proficient in desktop publishing has the opportunity to read more »

Do you believe in Convergent Marketing? No? I guess you don’t believe the sky is blue either. Get with it gramps!

Convergent Marketing is all around you. It’s in every commercial website, it’s on your mobile phone, it is also in your inbox. Pretty much every place there is a screen is an opportunity to interact with potential customers.

One of the interesting aspects of successful Convergent Marketing campaigns is that they can engage and interact with the customer while making a sale.

A great example is the phenomenon of “viral marketing“. read more »