Email Marketing: the convergence of traditional direct mail marketing with the digital age
Posted in Convergence Marketing Techniques, Convergent Marketing on May 7th, 2009 by Ken – 1 Comment
Email marketing is The Convergent Marketing digital corrolary to Direct mail. Direct mail has been one of the most effective forms of reaching potential customers for a long time. Often commercial mail is viewed as a nuisance, but at the same time it has proven to be a cost-effective and valuable tool to marketers. And if it is done right, the recipient actually looks forward to receiving the marketing message. read more »
If you are a convergent marketer, or are familiar with the things convergent marketers go through, you know that convergence marketing requires a ton of text manipulation.