3 Reasons Obama Won the First Debate And Why You Just Don’t Realize it Yet!

Posted in Politics on October 4th, 2012 by Kenneth Fisher – 26 Comments

I don’t write about politics very often, but after watching the debate tonight, I was surprised that everybody handed the debate win to Romney. After I heard the rationale of the left-wing punditry of MSNBC, I found myself especially annoyed. The fact is, it’s a good thing they are talking about Obama’s campaign and not running it!

 

ED SCHULTZ AND CHRIS MATTHEWS — YOU JUST DON’T GET IT!
President Obama didn’t need to charge into the debate reckless, looking to absolutely dismantle Romney. Obama has a commanding lead. Romney had to go in and dismantle Obama. And I sure didn’t see Obama get dismantled!

 

MAYBE A SPORTS ANALOGY MIGHT HELP?
Imagine you’re in a 12-round boxing match. You’re fighting smart and are winning on points during the first 9 rounds. You don’t start suddenly throwing wild knockout blows in the tenth round!

Obama is firmly ahead on points if you haven’t noticed. By swinging too hard, he would open himself up to counter-attacks that could reverse everything and maybe hurt him for real. And if you fail to land big punches, it makes you look bad to the judges and the spectators.

Question: Did Romney land any significant punches on Obama?
Answer: No.

Question: Did Obama land any significant punches on Romney?
Answer: He doesn’t have to!

Question: Did Romney detail any kind of vision that might win hearts and minds?
Answer: No.

Question: Did Obama detail any kind of vision that might win hearts and minds?
Answer: He doesn’t have to!

Still unconvinced? I am going to break it down for you:

 

1) CONSISTENCY GOES TO OBAMA:
Obama came out and made statements that are virtually identical to the statements he has been campaigning on. This shuts down future attacks on Obama’s credibility and/or belief in his vision by the Romney campaign.

Romney on the other hand simply contradicted all of his entire campaign rhetoric from the primaries up until about 5 days ago, when Romney went into etch-a-sketch mode.

Now Romney says he wants to do some of the same things that Obama did with healthcare, but he did not explain how. Previously Romney wanted to repeal all of it. Now it is up to the media and the Obama campaign to squeeze him for details.

Romney’s new tax plan stands in contrast to his plan as previously analyzed by non-partisan economists. Don’t you think the Sunday morning shows will demand the details from Romney?

Romney cannot refuse to provide any details to the media for the next two months or in the next two presidential debates. And I think that the pundit class may have missed that Obama did state that Romney’s new tax plan has nothing to do with the one Romney has been running on for the past 18 months.

Obama won’t stand on stage and aggressively call Romney a liar! Why can’t the pundits understand that? Obama cannot allow himself to be depicted as an angry or aggressive man. That would tarnish the calm and warm image of Obama that have been a huge part of his political ascent.

 

2) OBAMA SPOKE TO HIS STRENGTHS, CONTRASTING HE AND ROMNEY FOR HIS NEWEST SUPPORTERS
Obama shored up his lead in swing states like Ohio and Michigan by reminding people of the auto bailout.

And Obama also played to his new-found popularity with seniors and working-class white women by explaining the virtues of “ObamaCare”, and by cornering Romney into owning “VoucherCare”.

Obama also pointed out that by necessity Romney’s tax plan must cut social services that are essential and important to seniors and working-class Moms.

It’s all about targeting.

 

3) ROMNEY NOW HAS TO DEFEND HIMSELF ON TWO FRONTS
Why does the media have such a short memory? Don’t you recall the fact-check debacle from the Republican convention?

Romney’s split personality was on full display during the first debate. By contradicting all of his campaign rhetoric he used to ingratiate himself to the Republican base, he now almost has to decide if he will publicly be “debate Romney”, or “pre-debate Romney” for the next 5 weeks.

But I did write: “almost decide”. We have all come to understand that Romney always reflects the point of view of the crowd he is in front of. So he will almost certainly revert to “pre-debate Romney” at certain stops on the campaign trail.

Meanwhile, do you think the Obama campaign team won’t run ads exposing Romney’s contradictions, especially in swing states?

Romney has cornered himself.

 

BONUS POINTS TO ROMNEY BECAUSE HE DIDN’T LOSE FACE ON LIVE TV:
In an intelligent move, Romney changed his message to appeal to the debate audience. By doing that he theoretically kept himself in the game.

But what happens when the Obama team starts juxtaposing “debate Romney” with “pre-debate Romney”?

This is the “flip-flopper card”, and the Obama team hasn’t really played it yet. But there are three more debates and a lot of campaigning left to do.

The Obama campaign is incredibly disciplined and will stick to their plan.

 

A MESSAGE TO MSNBC DEBATE ANALYSTS: GET YOUR STUFF TOGETHER!
I like Chris Matthews and Ed Schultz, but their hand-wringing after the debate aggravated me. It appeared that only Al Sharpton understood what Romney did to himself by doing a complete about-face at this point.

This is why liberals lose so often! Because they don’t understand when they are winning. In Chris’ and Ed’s fantasies, Obama would come and ferociously tear into Romney.

I remember a year ago Chris Matthews wanted Obama to let loose and shoot down specious attacks made on him during the Republican primary. But that would have left Obama with fewer arrows in his quiver for the long haul. Obama doesn’t pig out.

This past May, Ed Schultz wanted Obama in Wisconsin attaching his visage to an almost-certain loss to the recall election of Scott Walker. That would have been a mistake in two ways, attaching Obama to a big loss in the national eye, and possibly hurting his popularity in Wisconsin, a state that Obama has had a healthy lead in.

Ed and Chris: Please calm down. Obama is thinking three steps ahead of you, at least! Over a year ago, Democrats everywhere thought Obama had lost the debt-ceiling fiasco. Now it is a political baseball bat and Obama is on deck.

 

I LEAVE YOU WITH ANOTHER SPORTS ANALOGY:
When you have a strong lead late in the fourth quarter, you manage the clock, and let your opponent shoot the wild three pointers. Obama’s plan is to shoot layups, or force Romney to foul so he can shoot free throws while the clock runs out. But if Romney turns the ball over…OBAMA WILL DUNK!

~ Kenneth Fisher

 

P.S. Please, for the love of all that is holy, never have the families of the opponents greet each other on the debate stage ever again. Whose stupid idea was that?

R.I.P. Micheal Clarke Duncan – A Big Man with a Big Heart

Posted in Thoughts on September 3rd, 2012 by Kenneth Fisher – 18 Comments

R.I.P. Micheal Clarke Duncan.Micheal Clarke Duncan

I really liked him, and I still do. He seemed to be the embodiment of the term “Gentle Giant”, but to compare him only to remarkably large people is selling him short. I didn’t know him other than his public persona, but he always seemed to be a genuinely good person.

I recall getting a glimpse of his kind nature while watching him on The Late Late Show with Craig Ferguson where he talked about his pet family, which included 6 cats and some dogs too. And he appeared to truly love them: “Leave my cats alone Craig!”

It speaks volumes to his goodness that he had the kindness is his heart to maintain a large family of pets while also maintaining his career.

I also find Micheal Clarke Duncan to be inspirational. He managed to make a dramatic change in his life and became a very successful actor.

He landed his first big acting break at approximately 37 years old. Prior to that he worked as a bouncer as well as a high-level security guard, looking after top celebrities like Micheal Jordan and Will Smith.

It’s not easy to pursue a dream like acting at a relatively advanced age to “break into” the industry, while working and supporting yourself. And it is altogether too easy to get caught up in just doing enough to support yourself and letting the dream fade. But he managed to keep his dream alive and make it happen!

And Mr. Duncan was a very good actor too. While his physical presence was certainly important and made him a natural for “big guy roles”, what made him special was the way he showed you something else that made you like him, and not fear him. What came through was a certain goodness and likability. When his character was a bad guy, he had the ability to express more emotion than the limited range of “angry and mean” that most big dudes are typecast into.

I am going to miss Michael Clarke Duncan, but I am going to remember his work and celebrate him even more.

Email Marketing: the convergence of traditional direct mail marketing with the digital age

Posted in Convergence Marketing Techniques, Convergent Marketing on May 7th, 2009 by Kenneth Fisher – 46 Comments

email marketing convergence marketingEmail marketing is The Convergent Marketing digital corrolary to Direct mail. Direct mail has been one of the most effective forms of reaching potential customers for a long time. Often commercial mail is viewed as a nuisance, but at the same time it has proven to be a cost-effective and valuable tool to marketers. And if it is done right, the recipient actually looks forward to receiving the marketing message. read more »

4 indispensable text manipulation tools for convergent marketing!

Posted in Tools and Tips on May 1st, 2009 by Kenneth Fisher – 11 Comments

convergence marketing text manipulation toolsIf you are a convergent marketer, or are familiar with the things convergent marketers go through, you know that convergence marketing requires a ton of text manipulation.

How many times have you received text from a client that needs to be transferred to another format, like flash or HTML Email, but it is in Microsoft Word or PowerPoint, or it comes from some other source that is filled with all kinds of weird formatting and markup?

It happens to me on every job, no matter how I request the copy be formatted or how files should be named. Well, I have found some killer resources to deal with these everyday problems in the life of digital marketing professionals. And best of all, they are free! You can download or access them right now, free of charge!

Without further ado…

4 indispensable text tools for convergent marketing

read more »

Swine flu goes viral using convergence marketing

Posted in Rants, Web trends on April 28th, 2009 by Kenneth Fisher – 26 Comments

swine flu viral marketing convergence marketingEverybody’s talking about swine flu! This small outbreak has enjoyed more buzz than Miley Cyrus eloping with Amy Winehouse…online forums are jumping, the blogosphere is lit up, and digital billboards in Times Square are blaring! The television media is talking about swine flu 20 times an hour, per channel, at the minimum.

I am not saying that it isn’t important to know about the swine flu outbreak, or that it should not be talked about, but when it comes to something like alarming people about infective diseases, why can’t we just have the facts and leave out the hype? read more »

Wealth of knowledge – why convergent marketers love learning

Posted in Convergent Marketing, Freelancing on April 24th, 2009 by Kenneth Fisher – 9 Comments

Convergence MarketingHow do you know if you are right for the field of Convergence Marketing?

At his or her heart, a professional who is suited to be a Convergent Marketer, is a person who needs to know. A lot of Convergent Marketing pros started out as one man bands – the “I can do that!” girl or guy.

A typical career arc of the Convergent Marketing Professional is as follows: A print designer who is proficient in desktop publishing has the opportunity to read more »

Convergent Marketing – are you a believer?

Posted in Convergent Marketing on April 22nd, 2009 by Kenneth Fisher – 13 Comments

Convergent MarketingDo you believe in Convergent Marketing? No? I guess you don’t believe the sky is blue either. Get with it gramps! ;-)

Convergent Marketing is all around you. It’s in every commercial website, it’s on your mobile phone, it is also in your inbox. Pretty much every place there is a screen is an opportunity to interact with potential customers.

One of the interesting aspects of successful Convergent Marketing campaigns is that they can engage and interact with the customer while making a sale.

A great example is the phenomenon of “viral marketing“. read more »

Google suggest disappeared? Here is how to bring it back!

Posted in Tools and Tips on April 21st, 2009 by Kenneth Fisher – 16 Comments

Google Suggest DisappearGoogle’s autocomplete feature can be invaluable to the Convergent Marketer, as it is tied into “Google Suggest”, a tool that helps you figure out how people are searching.

Yesterday it just went out on me. As I typed the drop-down menu with the search suggestions would not show up. Here is how I figured out how to fix it… read more »

Let me do my job boss! – Why we need more project managers that understand convergent technology

Posted in Freelancing, Rants on April 19th, 2009 by Kenneth Fisher – 27 Comments

Bad BossWhy do people who could not possibly begin to do the technical task they hired you to do, try to tell you how to do your business?

Why do people hire designers when they have no clue about what they want, then become upset with the result?

There is a true need in the industry of Convergent Marketing for Project Managers who have actually done the type of work and truly understand what they are asking to be done. read more »

Beaten by the captcha!

Posted in Web trends on April 17th, 2009 by Kenneth Fisher – 5 Comments

Captcha DumbassWe’re all used to CAPTCHAS, the little images embedded in web pages that have randomly-generated characters. You must retype the captcha text into a form field before you can register, or comment or do something along those lines.

I think they are a hell of an invention even if they are annoying. read more »